The Outside is Calling

Coleman Logo

The Outside is Calling Campaign

Concept, Storyboard and Art Direction.

Paid social initivative to create brand awreness around Coleman and the outdoors during peak camping season. Placement: YouTube Pre-roll, Instagram and Facebook.

Creative Content Engagement Strategy: Inspired by a current trend report from WGSN highlighting the success and popularity of Sonic Branding and sound as an engagement factor. Envoke a strong emotional connection to the outdoors by utilizing scenic visuals & sounds of nature. Inspire the audience to get back to enjoying the beauty of the outdoors and associate Coleman with enhancing that experience. 

Credits: Videographer Taylor Scott Mason

Selected Works

The Outside is CallingConcept + Art Direction

ContigoArt Direction



Twitter: @DaveMagarityJr

Instagram: dave.magarity

Behance: davemagarityjr