Concept, Storyboard and Art Direction.
Paid social initivative to create brand awreness around Coleman and the outdoors during peak camping season. Placement: YouTube Pre-roll, Instagram and Facebook.
Creative Content Engagement Strategy: Inspired by a current trend report from WGSN highlighting the success and popularity of Sonic Branding and sound as an engagement factor. Envoke a strong emotional connection to the outdoors by utilizing scenic visuals & sounds of nature. Inspire the audience to get back to enjoying the beauty of the outdoors and associate Coleman with enhancing that experience.
© DAVID MAGARITY 2020