For the highly anticipated drop of Marmot's streetwear icon style jacket, Mammoth Parka, my team supported a digital activation that included multiple touchpoints. Including a landing page experience that leveraged the color story and the streetwear culture and build up the hype for this season’s new colorways. Utilizing Ceros, a cloud-based design platform we were easily able to inject inject an immersive experience into our current website and easily allow our consumers to visually navigate new styles. I worked closely with our photo studio to support video content that communicated key features of the product.
UX / UI
The Outside is Calling - ColemanProject type
Contigo River North CollectionProject type
The 1900 Collection by ColemanCreative Direction, Photography, Video, Strategy, Concept
Peak1 by ColemanCreative Direction, Logo, 3D, Concept, Video
Coleman Campfire CollectiveCreative Direction, Brand Identity, Brand Activation, Strategy