As Creative lead for the Coleman brand, I spearheaded the launch of the "Campfire Collective," an ambassador program designed to amplify the brand's core purpose: celebrating the human connection forged in the outdoors. We aimed to move beyond product showcases and instead, spotlight the stories of restored, redefined, and reimagined outdoor communities.

My vision for the Campfire Collective was to create an authentic, engaging platform that resonated with outdoor enthusiasts. This involved a multi-faceted approach, encompassing strategic planning, creative direction, and hands-on involvement in every aspect of the program's development.