As Creative Director for the launch of Coleman's premium PEAK1™ Collection, the core challenge was to introduce this new line of up-mountain inspired backpacking gear in a way that resonated with experienced outdoor enthusiasts. We needed to effectively communicate the collection's premium design, highlight key technical features like the WeatherTec™ Plus system in tents and the efficient burner technology in stoves, and inspire the target audience to embrace elevated backpacking experiences. This required developing a cohesive brand narrative and compelling content that clearly differentiated PEAK1™ within the competitive outdoor gear market across Coleman's direct-to-consumer platform and key retail channels.