As Creative Lead for Newell Brands' Outdoor and Beverage portfolio, I spearheaded the strategic repositioning and soft launch brand refresh of Marmot during a pivotal pandemic era, targeting a new generation of outdoor enthusiasts. Collaborating closely with brand marketers, designers, art directors, and apparel designers, my team and I reimagined Marmot's visual identity through updated photography, a modern color strategy, and refined messaging, all while ensuring seamless integration across digital touchpoints, including a redesigned website, impactful social campaigns, and refreshed print materials. This initiative successfully revitalized the heritage brand, laying the foundation for increased relevance and engagement in a rapidly evolving market, demonstrating the power of collaborative creative leadership in driving impactful brand transformation.