To bring Coleman's 'The 1900 Collection,' a line inspired by their classic camping gear and reimagined for today, to life, we developed a comprehensive marketing strategy. Recognizing the collection's foundation in Coleman's classic camping gear and its modern reinterpretation, we developed a comprehensive marketing strategy that echoed this blend of tradition and innovation. This involved conceiving and scripting campaign video content, meticulously storyboarding to capture the essence of 'modern takes on time-honored designs,' and art directing photographer Forrest Mankins to visually translate this vision. The resulting imagery and narratives emphasized the enduring quality and updated functionality of the collection, particularly highlighting the adjustable lighting as a centerpiece for storytelling and creating memorable nights. We ensured a cohesive brand experience across all launch platforms, including Coleman.com and key retail channels like Amazon and Dick's Sporting Goods, with tailored content that resonated with the collection's unique blend of vintage inspiration and contemporary appeal.