While working in-house as the Creative Lead for Coleman, I spearheaded the creation of "The Outside is Calling" campaign, a project aimed at revitalizing the brand and connecting with a new generation of outdoor enthusiasts. I partnered closely with the existing Coleman team to develop a bold new visual identity for the campaign. This involved crafting a heritage-inspired color palette and designing a dynamic motion system that would be used across all platforms. To truly capture the spirit of the campaign, I collaborated with photographer Forrest Mankins, whose evocative photography became a cornerstone of the visual narrative. Beyond the still imagery, I conceptualized and storyboarded a compelling campaign video that further amplified the rebrand's impact, ultimately garnering over 1 million views. This campaign successfully re-established Coleman as a relevant and exciting brand, demonstrating its appeal to modern outdoor adventurers.