For the highly anticipated drop of Marmot's streetwear icon style jacket, Mammoth Parka, my team supported a digital activation that included multiple touchpoints. Including a landing page experience that leveraged the color story and  the streetwear culture and build up the hype for this season’s new colorways. Utilizing Ceros, a cloud-based design platform we were easily able to inject inject an immersive experience into our current website and easily allow our consumers to visually navigate new styles. I worked closely with our photo studio to support video content that communicated key features of the product.