The Campfire Collective supports Coleman’s purpose – bringing it to life by showcasing the human element, amplifying messages of Collective members – celebrating their stories of restored, redefined and reimagined outdoor communities.
Creative Direction
Brand Platform
Brand Guidelines
Film
Photography
Social Activation
Website Activation
Packaging
Credits —
Illustrations: Jessica Lee
Motion Graphics: Damien Bastelica
Film Edit: In-house creative team at Newell
Sound: In-house creative team at Newell
Executions: In-house creative team at Coleman
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